Blog
Notes on technical leadership, hiring, and shipping fast for funded startups.
- 24 Jul 2026
Why the Best Distributed Teams Aren't Actually Distributed
Spreading one engineering team across five timezones is not distributed working, it is friction with extra steps. The shape that actually works is small teams concentrated in one place, with the organisation global rather than the team.
- 22 Jul 2026
Why Your Team's AI Push Stalled, and What's Actually Blocking It
Your team said yes to AI and quietly didn't adopt it. The blocker usually isn't knowledge or tooling. It's fear, and more training makes it worse. Here's what actually moves adoption
- 17 Jul 2026
Why Knowing How Your Product Is Used Beats Shipping the Next Feature
Most features a team ships get ignored, and AI is widening that gap. Here's why measuring how your product is actually used matters more than building more of it.
- 10 Jul 2026
Why You Should Ask Engineers Business Questions When Hiring
Most technical interviews focus entirely on code. Here's why the best startup engineers should be able to talk about your business, and the questions that reveal it.